Strategy Lead

We are a diverse group of thinkers, makers, hackers, and life-long learners tackling complex problems to improve people’s lives, with hubs in San Francisco, Madrid, Mexico City, Bogotá, and Singapore. Our talented and multidisciplinary teams have the privilege of working with Fortune 500 companies across industries and around the world. Small by design, we prefer to fly while others walk.  

Part of the San Francisco innovation ecosystem, propelland is a global strategy, design, and engineering firm helping companies transform and grow. For the past 8+ years, we’ve brought to life products, services, businesses, and experiences that add value in people’s lives.  

We are industry and solution agnostic, characterized by relentless curiosity. We work end-to-end beyond just research and strategy – covering everything from opportunity definition and discovery to MVP and go-to-market launch. To generate and implement innovative solutions, we partner with industry-leading clients and leverage our design thinking, business strategy, and engineering capabilities. 


As a Strategy Lead in North America, you will be responsible for growing our client accounts, acting as a strategic advisor to provide insightful recommendations, and supporting the project team’s work. In order to enhance the team’s impact and add value to people and the planet, you will work cross functionally with strategists, designers, and engineers to balance desirability, feasibility, and viability considerations in all project deliverables. You will understand the client’s business needs, define a strategy for uncovering opportunities, and deliver compelling business cases to support continuation and expansion of work. By delivering excellent work, you will build strong relationships with our clients and help us grow within their organizations.

You will have 5+ years of experience working in an environment that requires the following skills, including previous project and client management experience: 

  • Human-centered design 
  • Service design 
  • Design research 
  • Business design, and/or  
  • Customer experience projects 

In your day-to-day role, you will:

  • Build a strong trusted advisor relationship with key client stakeholders that are Director, VP, SVP or C-level 
  • Achieve individual growth objectives for each client account through identification of new opportunities, continuity of workstreams, and diversification of stakeholders 
  • Work with project leads to ensure client and project success
  • Focus on delivering high quality deliverables while ensuring a high-quality delivery experience
  • Inform and share market intelligence based on identified opportunities with clients with your involvement across projects and stakeholders 
  • Help grow the strategy discipline by participating in recruiting and learning & development initiatives. 

In your previous team environments, you have demonstrated:

  • Worked end-to-end on new products, services, businesses or experiences, and coordinated a cross-functional team to deliver client value 
  • Thrived in ambiguity and created order from chaos 
  • Translated stakeholder goals, user research, and complex systems into briefs and proposals across a diverse range of industries 
  • Developed business expertise, specifically in business strategy, market analysis, business model design and/or financial modeling 
  • Stayed ahead of industry best practices and trends
  • Been motivated by feedback and the opportunity to learn and improve on a regular basis in terms of your work and how you work together with a team 
  • Demonstrated a growth mindset to constantly question the status quo and propose better ways of working 
  • Leveraged storytelling techniques to keep concepts clear and simple when communicating/presenting insights and recommendations for an executive audience in order to move projects forward 

Can’t wait to meet us…?

We are excited to get to know you and start the conversation about how we can grow together!  

To get started, use the link on our application form, to let us know why you want to join our team of thinkers, makers, hackers, and life-long learners and to share work examples you’re proud to call yours. We hope to hear from you soon.