BANK OF THE WEST

Helping customers take ownership of their financial futures.

CLIENT

Bank of the West

STUDIO

San Francisco

SERVICES

Strategic Research
Social Impact + Sustainability
Design + Engineering

The Opportunity

Bank of the West wanted to leave traditional banking behind, to dream bigger, and to engage their customers by rethinking how they design and develop their digital products and services.

The Challenge

When it comes to digital, financial services aren’t only competing with other banks; they’re also competing with consumer brands that know how to engage people in a mobile-first world. Bank of the West’s existing mobile experience needed a refresh to compete in today’s market and attract younger, digitally native customers.

The Solution

Consumers are looking for engaging, delightful, and effortless mobile banking services. In close collaboration with Bank of the West, we reimagined their mobile banking experience to not only address pain points but to create moments of joy.

Approach

Defining a Digital Vision

How could we improve all digital touchpoints and enhance our customers’ experience? Through collaborative workshops, and involving stakeholders across Bank of the West, we envisioned what living in a mobile-centered world means. Starting with a redesign of their mobile application was the first priority.

Digital Transformation

A new agile roadmap for transformation was created based on a set of design principles. Speed and innovation were imperative with a “continuous improvement” approach to everything. We delivered a new design system with a renewed visual language, and regularly launched new features which was imperative to success.

Digital Ecosystem

 Full-Color Spectrum

Iconography

Navigation

Typography System

Buttons

Spacing

Impact

Design and features have been launched throughout 2019. The groundwork of new innovative initiatives has been laid to differentiate Bank of the West as a future leader of consumer banking. More importantly, the stage has been set to respond to and learn from customers while anticipating their needs.