GENETRACER

A comprehensive solution for a safe return to work

CLIENT

Genetracer Biotech

STUDIO

Madrid

SERVICES

Strategic Research
Design + Engineering

The Challenge

Genetracer Biotech is a Spanish startup providing early detection, prevention, and precision treatment for cancer through DNA, blood testing, and artificial intelligence.

As we were working with them on the development of their online platform, the world was hit by the COVID-19 pandemic. We turned all of our time and resources to help fight the spread of the virus and help companies ensure a safe return to work for their employees.

The Opportunity

We started working with Genetracer to help detect COVID-19 even before symptoms appeared, in order to help companies protect their employees, comply with labor and health regulations, and ensure business continuity.

We saw an opportunity beyond a testing platform to offer these companies a SaaS platform. This would not only track the risk and contagion of employees but create a business platform to help them design strategies for different scenarios: returning to work, prevention, and compliance.

The Solution

Genetracer Biotech provided the PCR, Antigen, and Rapid Tests through a network of nurses, clinics, and doctors throughout Spain and other countries. Based on the results of an epidemiological questionnaire, we were able to categorize employees on a 5-color scale and generate personalized profiles accrediting their COVID status: Not Tested, Tested COVID-free, Untested Suspected Positive, Confirmed Positive, and Possibly Immune.

We created two different, fully responsive platforms for individuals and companies to track their COVID status:

covidstat

Covidstat

An employee app to track test results, risk of infection, and protocol recommendations based on diagnosis through a Blockchain Certified Report, along with information about the illness to help fight the virus and accompany the employee throughout their journey. Early detection of COVID would cut the virus’s chain of transmission.

Covidstat Premium

A business dashboard to provide test scheduling and real-time tracking of employees. We added an extra set of tools along the way to evaluate the risk of infection across different teams, offices, and regions, as well as a contact tracer and notification tool that would automatically send messages to those who had been in contact with an employee who had tested COVID-positive.

Approach

You run faster with a strategy

We put together a very inspiring team with the client and other stakeholders and started working quickly to develop a solution that could solve the immediate needs of companies and their employees. As the project advanced, we uncovered the need for new tools, functionalities, and profiles. Health and labor regulations kept changing, and it seemed to be a never-ending spiral of necessary adjustments. We were able to pull through with the client’s team since we had a clear vision and were in constant communication.

Co-creating solutions

Our aim was to create a tool that could holistically solve the operational needs of each company in the COVID environment. We took into account all of the possible stakeholders, from the employees for whom we had to give a solid sense of safety, to the management teams, who needed to guarantee the safety of their employees. We maintained compliance with health and labor regulations and the continuity of the business. Ultimately, our tool was used by HR managers, operations, facility management, security, clients, and other external stakeholders.

#WFH

The entire project occurred during the height of the lockdown, with both the team’s clients and us working from home. We trained the client in the use of collaborative online tools and designed a system that would ensure that our sprints were efficient and moving at the speed they needed to be. Involvement from the development team and the creation of a Design System for the project were key factors in launching both the employee and the company platforms in the span of only 6 weeks.

"Working with Propelland has been key to the success of the project. They have the ability to really understand our needs in terms of concepts, visions, and objectives, translating it to really good quality designs that really matched our expectations."

Carlos Cortijo, Founding Partner at Genetracer Biotech