NATURGY

Helping an energy provider develop and launch a user-centric EV charging service.

CLIENT

Naturgy

STUDIO

Madrid

SERVICES

Strategic Research
Growth Strategy
Product & Service Design

The Opportunity

As a market leader in energy generation and distribution, Naturgy wanted to anticipate the EV revolution and start offering and testing an EV recharge solution to give themselves a head-start towards the future when EV becomes mainstream.

The Challenge

To design, develop and lunch an EV recharge solution for the 66.5% of Spanish people living in apartment buildings.

Solution

An all-inclusive, simple and personalized EV recharge service for apartment building parkings. The services includes: technical assessment, full installation, charger renting, maintenance and energy supply.

Approach

FROM A STICKY NOTE TO A DEVELOPED CONCEPT

Starting from a high-level idea on an ideation workshop “E.V. recharge service for people living in community buildings”, we did a fast and targeted research and used the information gathered to precisely define the concept of the service, including its corresponding business model.

VALIDATION AND REFINEMENT

We co-designed with the client and developed two prototypes: a landing page and a commercial offer. Both with the main goal of better explaining the service and its value proposition. We executed 6 interviews with final users and apartment building administrators to know What worked, What didn’t and What they were missing.

DESIGN AND DEVELOPMENT OF PILOT TOOLS

We design and develop a landing page where potential users could get information and request a budget, an information brochure to deliver in E.V. dealerships, an advertising billboard to place in apartment buildings, a personalized commercial offer to send to existing clients and an invoice sample to help the clients understand the service.

Impact

The service is currently being offered in the client’s official website, and it is expected to generate increasing profits as the EV ecosystem continues to grow.

More Work